Ricardo B. Brazziell/American-Statesman 3/14/13 The Doritos stage during SXSW on Thursday March 14, 2013.
In case you were worried there might not be enough branded events at South by Southwest this year, never fear! Monster Energy, which has had a strong presence at the fest over the years, will return with an official Monster Energy in the Streets event this year. It’s set to take place at the intersection of Sixth and Sabine Streets on the first weekend of the festival, March 11-12.
The street party near I-35 will pick back up on Wednesday, March 16 when Brisk Iced Tea takes over for a two-day party to “launch a new product.” The tea-related theme will continue at the spot through the weekend when it transforms into the Lipton Sparkling Flavor Lounge.
Over on Fifth Street, the Brazos Hall will host the Gatorade Fuel Lounge, a SxSports day party event for the first weekend of the fest (March 11-13) and the Bud Light Factory on Wednesday, March 16 from 8 p.m. to 2 a.m.
Unfortunately, there’s still no word on the Red Lobster Beyhive Homebase, but we’re pretty sure we’ll be seeing more branded events as the fest creeps closer. The mother of all branded SXSW events, the gigantic Doritos vending machine that doubled as a stage, was discontinued last year.
In other SXSW official news, it’s been a couple decades since DJ Jazzy Jeff parted ways with his old cohort the Fresh Prince, but he’s remained a force in the hip-hop world. He’ll close out the Amplify Philly showcase on Tuesdsay, March 15 at the Main (formerly Emo’s downtown). Speaking of jazzy hip-hop, DJ Logic will be closing out the showcase on the Swan Dive Patio on Thursday, March 17.
